The advertising agency Ogilvy and Sport Club Recife have introduced the world’s first ever organ donor card from a football team, encouraging football fans to become immortal fans by registering as donors. Over 51,000 people have registered for a card, and organ donation in Brazil increased by 51% in only a year, breaking a historic record.

“My heart will always continue beating for Sport Club Recife!”

This campaign is absolutely brilliant and very inspiring. Advertising and creativity used for good.